Online Reputation Management

Think BP, Toyota, Tylenol, Red Cross -- all brands that suffered serious damage to their brands and reputation yet have survived. While your business or organization may not be on that scale, you could suffer reputation damage from which it could take years to recover. What’s your online reputation management plan? The articles below offer some tips on how to manage your reputation online and how to assess reputation risks.

This article describes a process that will help managers do a better job of assessing existing and potential threats to their companies’ reputations and deciding whether to accept a given risk or to take actions to avoid or mitigate it. (Item #1)   Online reputation can have much broader impact than your reviews in Yelp and Google. (Item #2)   When UCDavis hired two ORM firms, the results were unexpected. (Item #3)

Here’s what a small business needs to know about how to assess, build, track and monitor its online reputation. (Item #4)   Which reputation management tool(s) do you need? (Item #5)   Patrick Ambron of BrandYourself.com shares his thoughts on how the reputation management industry is changing and what you need to know about the changes. (Item #6)


For the full issue, click here.