Wednesday, April 4, 2018

Communication in the Post-Truth Era

April 4, 2018 - Fake news and alternative facts (notice hardly anyone says "lie" anymore) have been part of the communication landscape for a couple of years now. We find ourselves in the post-truth era. What does this mean to those of us who need to gain the public's trust to achieve our missions and improve our bottom lines? And what does it mean to our marketing communications? Crisis Communications? The most clues to navigating and surviving this era come from understanding what post-truth means, which is why we have chosen the following articles this week.

Corrections or counter-information to false rumors, lies, or "alternative facts" are very difficult, and should be a matter of public concern; in many cases, therefore, attenuating them may be the only hope. (Item #1)  Reporting the news and communicating to target audiences have become far more challenging because truth is increasingly relative and trusted information sources are suspect. (Item #2)  How should companies communicate in the Post-Truth era, particularly when it comes to the use of numbers? (Item #3)

The phenomenon or confirmation bias is one we all need to be aware of and figure out how to navigate. (Item #4)  Fake news. Clickbait. Sensationalism and misinformation. Americans are experiencing a plague of untrustworthy content, and content marketing isn't immune to the disease. (Item #5)  There's no Trade Practices Act for politics. And that's a shame. (Item #6)

For the full issue, click here.

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