Friday, November 13, 2009

Reputation Management

In the case of your organization’s reputation, what took years to build could be destroyed in only a matter of moments. And it’s not just the big things that can do you in… one unhappy member, customer, former employee with access to the Internet is all it takes. There are things you can do to protect yourself, however, and several of these are in the articles below.

If you don’t control your brand online, someone else will. (Item #1) Without proactively monitoring your online reputation, trademarks and copyrighted material, you're exposed to a rats-nest of damaging public relations and inappropriate use of your business's brand. (Item #2) Because of the openness and anonymity of the Web, every business is vulnerable to reputation management issues. (Item #3)

The outcome of a reputation crisis can be devastating; but it doesn't have to be. (Item #4) The fact that reputation matters online is beyond debate. (Item #5) There are very tangible and numerous benefits to taking the time to build yourself a presence on business networking sites. (Item #6)

Read the full issue at

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