Wednesday, April 4, 2012

Crisis Communications

With the JetBlue incident last week and a number of other crises in the recent past, we should be thinking more about crisis communication. Do we have a workable plan? Have we tested it? Have we covered everything we should? Whether you're just starting to work on a plan or need to review yours, this week's articles should help your efforts.

What you don't do about crisis communications will surely come back to haunt you. (Item #1) Don't wait for that communications crisis to take place before planning for how you'll handle the fallout when something bad (inevitably) happens. (Item #2) Here are some steps to improve your crisis communications. (Item #3)

A business must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow. (Item #4) Here are some tips from branding experts on how to handle the public's outrage with grace and style. (Item #5) Have a plan so you can communicate in a quick, credible and effective way with media and other stakeholders affected by the crisis. (Item #6)

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