Reputation Management

In todays social media world, online reputation can be difficult to track and even harder to protect, or change. And how does your online reputation affect your brand? Whether you are selling products, soliciting memberships or charitable contributions, your success may well depend on your reputation, online and off. This issue discusses why reputation is important and what you can do to protect your organizations reputation.

What is reputation and why is it important? (Item #1) There is no way to put a price tag on corporate reputation management. (Item #2) Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. (Item #3)

Do not wait until something goes wrong to see what turns up in a Google search; here is how to stay one step ahead of a reputation crisis. (Item #4) What people are saying online about your brand; the good, the bad and the oftentimes inaccurate; makes all the difference when it comes to winning or losing customers. (Item #5) Here are 10 online reputation management tips to help your business protect its brand. (Item #6)