Social Media

Social media... to some it's an incredibly useful business continuity tool, but to others it's an area fraught with potential disaster. Both views are valid. If, however, you have a plan for using social media in a crisis and/or responding to social media crises, you can avoid, or at the very least, mitigate a catastrophe. Do you have someone who monitors social media? What happens if they find negative comments? Do you know how to respond? If not, it might be helpful to look over the articles below and meet with your team to come up with a plan for dealing with the negative and using social media to your benefit.

There are both positives and negatives about the use of social media as a business continuity tool. (Item #1)   Handling negative social media comments is the topic of this brief video. (Item #2)   What can you do to avoid costly mistakes in developing and implementing social media strategies geared toward improving your organization's crisis management? (Item #3)

We can all learn from the mistakes of others... (Item #4)   But we can also learn from their successes. (Item #5)   It is important to remember that stakeholder engagement via social media must be geared toward building social capital and stakeholder trust well before a crisis occurs. (Item #6)


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