Online Reputation Management

It used to be said that if you make a customer/client happy she'll tell a friend, make her mad and she'll tell 10 friends. Well, today unhappy people can tell tens of thousands via the Internet and damage your business reputation in no time at all. If this happened to you, would you have the ability to manage your online reputation? Yes, you could hire an online reputation management company (and sometimes you might not have another choice if the damage is bad enough), but there are some steps you can take yourself to monitor and mend your reputation. This week's articles provide some good ideas to try.

We asked professionals in public relations and reputation management to share the biggest reputation mistakes they've seen businesses and individuals make. (Item #1)   There has been a dramatic increase in the number of ways a company's reputation can be damaged, but there's been no corresponding increase in the tools or efforts available to manage reputations. (Item #2)   In an environment where consumer confidence in a brand's digital presence can make or break business success, approaching online reputation management ethically is a core strategy. (Item #3)

Here are some of the most important steps you need to be taking to manage your online business reputation. (Item #4)   Your company's reputation is integral to revenue management strategies that will create robust profit margins. (Item #5)   Here are 10 online reputation management statistics that reinforce the importance of controlling--and improving--your digital image. (Item #6)


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