Reputation Management

What value do you put on your organization's reputation? Is it a critical part of your business continuity plan? It certainly should be. In today's world, where almost no information remains “secret” for long, protecting your company's name should be at least as important as protecting its assets, because reputation is one asset that is easy to destroy... and difficult to rebuild. This week's articles provide information on this critical aspect of your organization.

Weber Shandwick shares research results on the evolution of brand and reputation. (Item #1)   Many organizations put the importance of a good reputation to the back of their minds while they attend to more hard-edged, day-to-day urgencies. (Item #2)   Here are several reasons why employees will become even more critical in managing an organization's reputation. (Item #3)

For many small businesses, the complete lack of proactive reputation management leaves them in the position of a sitting duck. (Item #4)   The essence of reputation building lies, not in posturing and spin doctoring, but in authentic communication internally and externally to stakeholders. (Item #5)   Online reputation management (ORM) services can help you stop, fix and prevent PR disasters, as well as protect and promote your brand. (Item #6)


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