February 6, 2019 - Finding negative information or reviews of your company online is definitely troubling, but what are you doing to prevent such information from finding its way to Google searches or social media sites in the first place? It's a fact of life today that online reviews and information are the chief way people are getting information about your company and statistics show that those reviews are considered accurate by the majority of people reading them. Are you actively seeking ways to minimize the impact any negatives on your reputation? This week's articles may give you some insight in how to strengthen your online reputation.
Every touchpoint that a customer has with your business online is a contributor to its online reputation. (Item #1) You have significant control over your reputation as long as you are monitoring your Reputation Score and using the data to improve your customers' experiences. (Item #2) Whether you're just starting to take charge of your online reputation, you want to stay ahead of the pack, or you're a marketing agency offering valuable reputation management to clients, take a look at these trends in online reputation management in 2019. (Item #3)
In this day and age, small business owners can no longer afford to ignore their online reputation. (Item #4) With a careful marketing strategy and ORM best practices in place, it is possible to shape an online identity that conveys integrity, leadership, and trustworthiness. (Item #5) Online reputation management can take a considerable amount of effort. Luckily, there is a range of paid and free tools that can make your efforts easier. (Item #6)
For the full issue, click here.
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