Wednesday, March 24, 2010

Reputation Management

Managing your organization’s reputation is one of the most critical activities today and it’s also labor intensive. You have to build the reputation, manage it, and, if anything bad happens, hope your hard work can recover it. This week’s articles offer some ideas on how to protect that valuable reputation.

Did Toyota wait too long to address its safety issues? (Item #1) The more positive your reputation before a crisis, the more likely you are to survive it. (Item #2) If you don’t control your brand online, someone else surely will. (Item #3)

Who is your organization’s Chief Reputation Officer? (Item #4) It’s critical to pay attention to what search engines tell your potential customers, members or clients. (Item #5) The most important asset you have to protect is your organization’s reputation. (Item #6) 

Read it all at

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