What does your reputation, your brand, mean to your success? Are you worried that something in your company's past could come back to damage its future? If so, you need to consider reputation management. This is a field that has become more important as the Internet becomes more and more a part of everyday life, and everyone needs to be aware of it.
Consider this article a primer to reputation management in the online era. (Item #1) If you don't control your brand online, someone else will. (Item #2) These free tools can help you begin to track your online reputation. (Item #3)
If you can prevent reputation damage, that's a good thing. (Item #4) You probably can't sue, so what can you do to deal with online nastiness? (Item #5) Reputation management is actually two jobs: trying to be more loved and trying to be less hated. (Item #6)
This week's articles focus on preventing and controlling reputation damage... take a look at http://www.attainium.net/newsbriefs