Thursday, April 14, 2016

Social Media

Since 2000, social media use by businesses has grown and is now standard fare for many organizations. Others just don't want anything to do with it, fearing the risks it presents. But social media can play a critical role in business continuity, and this week's articles discuss that role and how to manage and/or mitigate the risks prevented.

Social media can now affect business continuity planning in countless ways. (Item #1)   Social media can save lives, keeping communities in touch during disasters, as well as managing corporate reputations during a crisis. (Item #2)   You will find yourself doing social media crisis management sooner rather than later.  (Item #3)

There are many ways business continuity managers can leverage social media in a crisis, but to be effective requires forethought and training. (Item #4)   It stands to reason that if companies do
not have a broad enough understanding of social media risks, they are likely not to have in place a broad enough approach to managing social media risks. (Item #5)   Firms need to identify the risks of social media, develop comprehensive governance policies to mitigate risk and then deploy the right technology to reinforce those policies. (Item #6)

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