March 8, 2017 - It would be most unusual if no one has yet posted anything bad about your company or organization online. In today's social media climate, everybody has the ability and the platform to tell the world what they don't like about you. And make no mistake... they will do so. Your reputation is at stake and you need to be prepared to deal with the negative that's bound to show its ugly head sooner or later. This issue sheds some light on how to develop and carry out a reputation management strategy.
No matter the size of your business, they (prospects, customers, clients... anyone and, potentially, everyone) are talking about you. (Item #1) how can companies guard their online reputation as effectively and efficiently as possible? (Item #2) Online reputation management involves placing new content online that pushes old or unwanted content lower in search results. (Item #3)
Everyone has an online footprint and it can make or break your success. (Item #4) Right or wrong, what is being said online can have a major influence on what others think about you. (Item #5) Check out some of the best reputation management tools around. (Item #6)
For the full issue, click here.