Wednesday, April 18, 2018

Data Breaches

April 18, 2018 - There's a data breach in your future, whether you believe it or not. As we find more ways to protect our data, hackers find better ways to steal it. The result of these breaches goes beyond the extensive financial cost. Your stock price may drop. Customer trust is eroded. Corporate reputation may be damaged. Recovering from all of these impacts is expensive and time-consuming. Your business continuity plan should include some planning for preventing and responding to these attacks.

The assertion that data breach prevention and preparedness is strictly an information technology security issue could not be further from the truth. (Item #1)   Findings of a recent survey show that there are financial and reputational benefits of having an effective BCM program when a data breach occurs. (Item #2)   58 data records are stolen every second... guess what the average cost is. (and view the IBM data breach calculator) (Item #3)

Here are the missteps executives make time and again after a data breach and advice for avoiding these pitfalls. (Item #4)   The author offers his own recommendations to help companies regain trust in the age of the data breach. (Item #5)   It's always better, if possible, to prevent a data breach than to fix it. (Item #6)


For the full issue, click here.

Wednesday, April 11, 2018

Social Media

April 11, 2018 - If you are using social media as a tool, your organization can benefit (or suffer) in many ways. Using it ineffectively can cause problems that might negatively impact your bottom line. Using it well to gain new customers can have the opposite effect. This week's articles highlight some of the effective ways to use this range of tools.

The author shares his thoughts on how to deal with a crisis in the public (Twitter)sphere. (Item #1)  Social media is better used as a customer service and brand-equity platform than a revenue generator. (Item #2)  Delivering exceptional customer service on social media means understanding (and focusing on) three fundamental areas. (Item #3)

Social media can help organizations share their stories and connect with their target audience--candidates, new hires, and current employees. (Item #4)  How does your nonprofit board support your social media efforts to engage with your members? (Item #5)  These are the essential elements of a solid social media employee advocacy training program. (Item #6)


For the full issue, click here.

Wednesday, April 4, 2018

Communication in the Post-Truth Era

April 4, 2018 - Fake news and alternative facts (notice hardly anyone says "lie" anymore) have been part of the communication landscape for a couple of years now. We find ourselves in the post-truth era. What does this mean to those of us who need to gain the public's trust to achieve our missions and improve our bottom lines? And what does it mean to our marketing communications? Crisis Communications? The most clues to navigating and surviving this era come from understanding what post-truth means, which is why we have chosen the following articles this week.

Corrections or counter-information to false rumors, lies, or "alternative facts" are very difficult, and should be a matter of public concern; in many cases, therefore, attenuating them may be the only hope. (Item #1)  Reporting the news and communicating to target audiences have become far more challenging because truth is increasingly relative and trusted information sources are suspect. (Item #2)  How should companies communicate in the Post-Truth era, particularly when it comes to the use of numbers? (Item #3)

The phenomenon or confirmation bias is one we all need to be aware of and figure out how to navigate. (Item #4)  Fake news. Clickbait. Sensationalism and misinformation. Americans are experiencing a plague of untrustworthy content, and content marketing isn't immune to the disease. (Item #5)  There's no Trade Practices Act for politics. And that's a shame. (Item #6)


For the full issue, click here.

Wednesday, March 28, 2018

Workplace Violence

March 28, 2018 - April will be the 6th annual Workplace Violence Awareness Month. According to workplaceviolenceawareness.org, workplace violence is a serious recognized occupational hazard, ranking among the top four causes of death in workplaces during the past 15 years. Additional BLS data indicate that an average of more than 15,000 nonfatal workplace injury cases was reported annually during this time. Remember that planning is the key to prevention. What's your plan to help prevent violence in your workplace?

Employers play an important role in preventing workplace violence. (Item #1)  Do you know which of the four kinds of workplace violence is most likely to affect your company? (Item #2)  Here's the latest on workplace violence statistics. (Item #3)

Know the warning signs of workplace violence to protect yourself and your employees. (Item #4)  Here are some tips on identifying and responding to the stages of workplace violence. (Item #5)  In addition to everything else you have to do after an incident of violence, did you know you have to notify OSHA within eight hours? (Item #6)


For the full issue, click here.

Wednesday, March 21, 2018

Meetings & Events: Crisis Management

March 21, 2018 - So you have everything set for this event, the keynote speech is about to begin, and you sit in the back of the meeting room and breathe a sigh of relief. All of a sudden, you smell smoke and alarms are going off. People are screaming and running out the doors. This is one of those crises that could easily ruin your event. If you have a crisis plan, you may be able to deal with this situation and maybe even be able to get everything back on track. If you haven't thought about event crisis plans, now is the time to start. These articles can help.

"In today's world, it's really frustrating to me that meeting planners are not taking emergency planning more seriously." (Item #1)  Here are five tips to help you bounce back from an event crisis. (Item #2)  In the event of a crisis, here are nine tips to save face and ensure your event goes on without a hitch. (Item #3)

Getting event crisis communications right is not an easy thing so don't leave it to chance and don't underestimate the consequences. (Item #4)  Make sure nothing comes between your event and success. (Item #5)  Here are some common event disasters and tips on how you can manage them. (Item #6)


For the full issue, click here.