Wednesday, June 12, 2019

Avoiding Meeting and Event Disasters

June 12, 2019 - When it comes to events, Murphy's Law is always at work. All of us have no doubt been victims of it at one time or another. This week we are focused on avoiding those disasters that Murphy can cause, from natural disasters to technical ones to faulty marketing messages. We hope you'll find some helpful tips in these articles.

Chances are you won't avoid any and all problems that come up during your event but following this guide will certainly help you avoid the biggest disasters, even including dinosaurs running rampant and eating your guests. (Item #1)    Here are 10 painful moments every event manager will have experienced at one time or another and how to tackle them. (Item #2)    Learn from some of the industry's experienced individuals and consider the best ways to prepare for and tackle the unforeseen. (Item #3)

In this EventTalk, Dr. Gleb Tsipursky, known as the Disaster Avoidance Expert, talks about using a scientific approach to avoiding event disasters. (Item #4)    Prospects are getting smarter. They'll avoid you and your marketing messages unless you also are smart about them and know how to build value and trust so they convert into attendees. (Item #5)    Chances are if you are in the events industry you have used AV at your events. Chances are you've also run into an AV disaster...or two...or three. (Item #6)

For the full issue, click here.

Wednesday, May 29, 2019

Crisis Communication

May 29, 2019 - It's a crisis and your response has to help prevent the situation from going from crisis to chaos or worse. Your communication plan could help with this, but have you developed it enough to be useful in the current situation? Do you know what to do first and second? Or might there be another alternative to your current plan? (see Item #3) All of this week's articles talk about what to do and how to do it if a crisis occurs.

Communications must be at the heart of crisis operations from the very outset. (Item #1)   Take some time to be sure that your communication and disaster response plan is up to date and ready. (Item #2)   Anything you utter orally or digitally can and will be used against you. It's time to take a tough look at the PR crisis communications rulebook and write a new one. (Item #3)

This article addresses the crisis communication necessary for a business' employees and specific external stakeholders in relation to a business continuity plan. (Item #4)   Failure to address the many communications issues related to crisis or disaster response can result in greater damage to the organization. (Item #5)   In this article, seven communications executives from Forbes Communications Council offer tips for crafting more effective apologies from leadership, from swiftly addressing the issue to being sincere and empathic. (Item #6)

For the full issue, click here.

Wednesday, May 15, 2019

Weathering the Weather in Hurricane Season

May 15, 2019 - We just observed hurricane preparedness week, and hurricane season will begin June 1. What's the status of your preparedness for the coming storms? As we have seen with recent weather, lack of preparedness can spell disaster, so take some cues from this week's articles and ramp up your plans in advance of the storms ahead.

While there's no way to stop the storm, we're here to tell you that you can ease hurricane-related burdens with a little help from your friends. (Item #1)   As another hurricane season ramps up, here's a rundown of what businesses should know about business continuity and disaster recovery planning. (Item #2)   Here is a sample emergency preparedness checklist to have on hand during storm season. (Item #3)

During the recovery period after a hurricane, organizations should focus on these areas. (Item #4)    Here are four steps to take to maintain technology business continuity during a disaster and when to act -- starting now. (Item #5)   The impact of a storm on the workforce often is not adequately considered, thus downplaying the importance -- and central role -- of the human contribution to an organization's recovery.  (Item #6)

For the full issue, click here.

Wednesday, May 1, 2019

Identifying, Managing and Mitigating Risk

May 1, 2019 - Risk identification, analysis, and evaluation as well as risk management and mitigation... how many of these steps have you taken in your organization? We hope the answer is NOT zero, but, if it is, these articles can set you on your way. And if you have taken some steps, now might be the time to review what you've done and what you need to do. With risk, you're never finished.

Risk mitigation and management need to be long-term efforts by project directors throughout a project. (Item #1)   Here are some of the forthcoming challenges facing risk management in 2019. (Item #2)   Here are the biggest op risks for 2019, as chosen by industry practitioners. (Item #3)

Here are eight risks that may impact organizations in the next 12 months, no matter where they are on their digital journey. (Item #4)   In the year ahead, companies will need to find meaningful and measurable ways to align and integrate risk management with core business objectives to pursue and meet their company's goals. (Item #5)   Taking the steps outlined in this article enables all involved to have a comprehensive understanding of the hazards and risks that exist within facilities and processes, the consequences of the hazards present, and how those can be prevented or mitigated to protect workers' health and safety. (Item #6)

For the full issue, click here.

Wednesday, April 17, 2019

Business Continuity Planning

April 17, 2019 - If you have a business continuity plan, that's terrific. Obviously, you know how important it is to have a plan. But have you updated it lately? Considered any new risks for which you should plan? Made necessary changes in personnel? And if you don't have one, perhaps it's time you got started on one. This week's articles can be helpful regardless of your situation.

Keep in mind these types of risk as you develop or refine your business continuity plan. (Item #1)   The more things change, the more they stay the same. What will 2019 bring for the world of BCM and IT/DR? (Item #2)   What will be the most efficient ways to put the pieces of your business back together, following an emergency? (Item #3)

Business disasters come in all shapes and sizes. Prepare yourself and avoid the worse. (Item #4)   The importance of business continuity planning is most strongly reflected in the 10 ways listed in this article. (Item #5)   Identifying the benefits of a business continuity program helps you define benchmarks and see the light at the end of the proverbial BCM tunnel.  (Item #6)

For the full issue, click here.

Wednesday, April 3, 2019

Social Media

April 3, 2019 - Nearly all businesses use social media in one form or another, whether it's for marketing, customer/client communication, or other applications. We're not sure, however, if any businesses have made plans to respond to and manage a social media crisis. If you don't have a plan, these articles should convince you that you need one and also help you create one. Don't wait until it's too late to get started.

Use the tips in this article as a guide to help curb the spread of misinformation and improve your social media response to any crisis. (Item #1)   What can you do about Twitter? (Item #2)   Here's what to do if you end up with a full-blown social media crisis management situation on your hands. (Item #3)

Every company should have a social media crisis management plan in place; equipped with your crisis survival guide, you'll be prepared for even the worst situations. (Item #4)   The worst time to start planning for a crisis is when you're in the middle of one. (Item #5)   Like any other emergency strategy, a social media crisis plan is designed to offer a quick and appropriate response and funnel correct information to anyone looking to access it, including customers, employees, and the media. (Item #6)

For the full issue, click here.

Wednesday, March 20, 2019


March 20, 2019 - Every year recently seems to be the year of the cyberattack, and 2019 will be no exception. We no sooner figure out how to fend off one cyberattack than a new one is on the horizon. This week's articles focus on what types of attacks you need to look out for, how to strengthen your defenses, and even writing a cyberattack playbook. We think you'll find some helpful information here.

To better prepare one's company and employees for cyberattacks in this article, look to implement cybersecurity processes and strategies that are both layered, automatic and dynamic. (Item #1)   Threat-based cybersecurity is a journey spanning the entire corporate lifecycle and requiring an ongoing commitment to cyber defense. (Item #2)   There are ways to strengthen your systems against hackers, but first, you've got to know your threats. (Item #3)

If 2018 was the year of the ransomware attacks, 2019 will likely be known as the year our over-reliance on technology was tested. (Item #4)   Business owners and web developers must prepare for the worst and take steps securing their web sites from the smartest hackers out there. (Item #5)   The sort of cyber incident playbooks should be written for are the basic attacks including ransomware, DDoS attacks and data loss (this might want to be segregated into the different types of data the organization holds). (Item #6)

For the full issue, click here.

Wednesday, March 6, 2019

Testing and Training

March 6, 2019 - A recent survey indicated that about 2/3 of the businesses that have continuity plans do not test them. Are you one of these businesses? If you don't test the plan, you will never be sure it will work as expected. There don't have to be elaborate scenarios or schemes; even simple tabletop testing will help you determine if things will go as planned. This week's articles provide some help with testing and training.

How will your business respond if faced with a natural disaster, a cyberthreat or an active shooter scenario? (Item #1)    There are a variety of methods you can utilize to test the usability and effectiveness of your Business Continuity Plan. (Item #2)    This article looks at the objectives, format, and scenario of business continuity exercises, and explains why scenarios are not the most important factor when planning an exercise. (Item #3)

Business continuity planning must be a process---not a one-time task. (Item #4)    This article addresses several issues in an attempt to provide some guidelines for developing and administering employee awareness training programs in organizations. (Item #5)   Without training, employees cannot be expected to know what is written in your plans, which hazards they could face, or how to respond to emergency situations. (Item #6)

For the full issue, click here.

Wednesday, February 20, 2019

Workplace Violence

February 20, 2019 - Just one year and a day after the anniversary of the Parkland shooting, another workplace active shooter took five lives in Illinois. Such violence has become so commonplace that it's critical we know what to do in the event of an active shooter or other violence -- and also how to recognize potential trouble and what to do about it. This issue can be helpful in determining your policies with regard to workplace violence.

This article about workplace violence answers these questions for the health and safety of your employees. (Item #1)   For some occupations, violence is the 3rd leading cause of death. (Item #2)   Where there is awareness of workplace violence, there is prevention. (Item #3)

Workplace violence prevention policies must be carefully crafted and legally balanced to offer support for victims and consequences for perpetrators. (Item #4)   With mass shootings on the rise, experts share best practices for training employees how to react in an active shooter situation at work. (Item #5)   You're at work and suddenly you think you hear a gunshot. What do you do? (Item #6)

For the full issue, click here.

Thursday, February 14, 2019

How to Deploy an Emergency Response Plan for Your Meetings & Events

February 14, 2019 - Event-Aware is a mobile application from Attainium Corp that simplifies building and deploying emergency response plans for meetings and events by putting the information literally at your fingertips. The service is the first of its kind, combining hands-on guidance with an easy-to-use consumer-style app that makes meeting and event emergency response plans actionable and visible.

Users of the Event-Aware app can retrieve all relevant plan components through an interface that is simple, powerful and intuitive. Whenever on-site event staff launch the app, it downloads the latest updates to plans, contact lists, schedules, and links to emergency services, venue staff, and local authorities. This ensures that event personnel on the ground have access to the current version of the plan whenever and wherever they need it, especially in a crisis situation.

“Every event organizer knows the importance of having an emergency response plan, but making that plan available to everyone who needs it and keeping it updated has always been an issue,“ said Bob Mellinger, Attainium CEO. “Event-Aware gives all users access to vital information even when their mobile devices are not connected to wireless or cell networks.”

The app, which is available for both Android and iOS devices, is supported by the Event-Aware team, who create tailored and relevant emergency response plans based on industry best practices. The team is available to assist users throughout the development and deployment process, incorporating the unique issues of various events.

If your next meeting/event needs:

- an Emergency Response Plan -
- a more prepared on-site team -
- venue, hotel, and local resources -
- immediate access to response procedures -

then check out Event-Aware.

Wednesday, February 6, 2019

Online Reputation Management

February 6, 2019 - Finding negative information or reviews of your company online is definitely troubling, but what are you doing to prevent such information from finding its way to Google searches or social media sites in the first place? It's a fact of life today that online reviews and information are the chief way people are getting information about your company and statistics show that those reviews are considered accurate by the majority of people reading them. Are you actively seeking ways to minimize the impact any negatives on your reputation? This week's articles may give you some insight in how to strengthen your online reputation.

Every touchpoint that a customer has with your business online is a contributor to its online reputation. (Item #1)   You have significant control over your reputation as long as you are monitoring your Reputation Score and using the data to improve your customers' experiences. (Item #2)   Whether you're just starting to take charge of your online reputation, you want to stay ahead of the pack, or you're a marketing agency offering valuable reputation management to clients, take a look at these trends in online reputation management in 2019. (Item #3)

In this day and age, small business owners can no longer afford to ignore their online reputation. (Item #4)   With a careful marketing strategy and ORM best practices in place, it is possible to shape an online identity that conveys integrity, leadership, and trustworthiness. (Item #5)   Online reputation management can take a considerable amount of effort. Luckily, there is a range of paid and free tools that can make your efforts easier. (Item #6)

For the full issue, click here.

Wednesday, January 23, 2019

Communication and Business Continuity

January 23, 2019 - Communication -- internal, external, crisis, and just plain every day -- is a key component of every successful organization. We all have stakeholders with whom we need to communicate on a regular (even daily) basis but we often don't have plans that enable us to implement effective communication when we need it. This week we look at some of the components of effective communication and the impact communication has on the continuity of operations.

Communication planning is an intricate part of preparedness and any continuity process. (Item #1)   Given its important role, crisis communication must be part of an effective business continuity plan, and not come as an improvised afterthought. (Item #2)   At the center of a business continuity plan for instances such as last year's Strand gas leak is the challenge of communication. (Item #3)

Communicating during a crisis is one of the most important elements of a workplace disaster. (Item #4)   Effective customer communication during a crisis really comes down to organization and collaboration.  (Item #5)   Despite having more channels, more ways to reach out to each other and more content, communication is breaking down in organizations. (Item #6)

For the full issue, click here.

Friday, January 11, 2019

Meetings and Events 2019

January 9, 2019 - It's a new year and you're likely already planning for upcoming meetings, conferences, and other events. The articles herein focus on some of the trends that are changing the meetings industry and how you might use them. Plus, Item #4 focuses on some events that went badly... some of the changes might help you avoid such chaos.

Prevue's editors picked their favorite five top meeting industry trends for 2019. (Item #1)   Here's how the meetings industry is changing the events game. (Item #2)   What are some of the trends in event venues that you need to be aware of? (Item #3)

These disasters are a reminder that designing meetings and conferences isn't for the inexperienced. (Item #4)   This article highlights six meetings and events technology trends to try in 2019 and tips to implement each in your future programs. (Item #5)   In this guide, EMB shares how trends all come together for the benefit of the planner and the audience. (Item #6)

For the full issue, click here.

Need a mobile, actionable Emergency Response Plan for your next Meeting or Event? Then CLICK HERE to learn about Event-Aware.