Wednesday, April 3, 2019

Social Media

April 3, 2019 - Nearly all businesses use social media in one form or another, whether it's for marketing, customer/client communication, or other applications. We're not sure, however, if any businesses have made plans to respond to and manage a social media crisis. If you don't have a plan, these articles should convince you that you need one and also help you create one. Don't wait until it's too late to get started.

Use the tips in this article as a guide to help curb the spread of misinformation and improve your social media response to any crisis. (Item #1)   What can you do about Twitter? (Item #2)   Here's what to do if you end up with a full-blown social media crisis management situation on your hands. (Item #3)

Every company should have a social media crisis management plan in place; equipped with your crisis survival guide, you'll be prepared for even the worst situations. (Item #4)   The worst time to start planning for a crisis is when you're in the middle of one. (Item #5)   Like any other emergency strategy, a social media crisis plan is designed to offer a quick and appropriate response and funnel correct information to anyone looking to access it, including customers, employees, and the media. (Item #6)

For the full issue, click here.

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