Reputation Management

August 22, 2018 - I don't think anyone would argue against the fact that reputation matters. But we may not be aware of how much it matters and how important it is to understand and keep control of corporate reputation. A tarnished reputation can make it difficult not just to get clients or customers, but it will make it harder to attract and keep good employees. The bottom line is that a tarnished reputation will impact your bottom line; you need to keep it polished. Read on...

Disengaged employees, or normally engaged employees who feel an air of uncertainty, can damage your reputation from the inside out by engaging in gossip. (Item #1)   Whether applying for a job or attracting business opportunities, a good reputation affects your bottom line. (Item #2)   The value of strong ethical business practices can be found in your business reputation and company brand. (Item #3)

There is a rising interdependence of brand and corporate reputation. (Item #4)   Proactive online reputation management is much better than mere insurance. (Item #5)   As we continue to place more trust in search results, the importance of maintaining and managing our online reputation grows. (Item #6)


For the full issue, click here.