Social Media and Business Continuity

Social media offers opportunities -- and threats – with regard to business continuity. Many companies are integrating social media into their business continuity plans, but others are reluctant to jump on the bandwagon. Clearly, social media is becoming an important part of our society, so it’s important to take a look at it, learn about it, and determine if it can work for you. This week’s items may throw some light on the subject and help you determine if you should consider it as a tool for your organization.

The full power of social media comes perhaps best to light in times of disaster, when up-to-date and current information is crucial to get out to as many as possible as soon as possible. (Item #1) Social media are the greatest gift to crisis management and business continuity planning that has ever been invented. (Item #2) To keep yourself and your business out of the courtroom, brush up on the new rules and regulations, remain vigilant and act responsibly. (Item #3)

Social media has significantly changed how many companies communicate with their customers, employees and vendors – so it might be time to reflect that shift in your crisis communications plans. (Item #4) Used together, social media tools can help you build a truly amazing social media campaign for brand building or reputation management. (Item #5) Finally, there are those who think social media is not ready for prime time. (Item #6)


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