Wednesday, September 9, 2009

Reputation Management

There are any number of reasons an organization’s reputation can be damaged. It has become extremely important, therefore, that we all must pay more attention to reputation risks. Firms with strong positive reputations can attract better talent, be perceived as providing more value, have customers who are more loyal, have higher market value and lower costs of capital, among other benefits. This week’s articles focus on ways you can protect, preserve, and, if necessary, repair your organization’s reputation.

It used to be said that the first 24 hours of a crisis were critical. Now, it’s the first hour. (Item #1) This article describes various actions that should be taken to boost and bolster reputation. (Item #2) When prospective customers, clients or employees are searching for you, what do they see? Is a hate site or Rip Off Report the number two listing for your name? (Item #3)

A great brand can take months, if not years, and millions of dollars to build, and it can be destroyed in hours by a blogger upset with your company. (Item #4) These tools can help you prevent damage to your online reputation. (Item #5) Hiring one of the companies that promise to help counter negative info may make nasty comments go away. (Item #6)

"It takes many good deeds to build a good reputation, and only one bad one to lose it" -- Benjamin Franklin

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