Wednesday, September 3, 2014

Online Reputation Management

What are people saying about your organization online? If you don’t know, you should. Monitoring your online presence is one of the key steps in managing your online corporate reputation. We all know how important a company’s reputation is, but many of us don’t do enough to ensure that our corporate reputations remain intact. This week’s articles can help you boost your online reputation management activities.

Develop a system to monitor your reputation and take action when necessary to keep it stellar; in the end it will be worth the time and effort. (Item #1)   Knowing how the online world works is the first step toward improving an online reputation. (Item #2)   By following this simple list of tips you can put your business in a stronger position if or when someone decides to write a negative comment or review. (Item #3)

What people are saying online about your brand -- the good, the bad and the oftentimes inaccurate -- makes all the difference when it comes to winning or losing customers. (Item #4)    Your business’ online reputation might be worth its weight in heavy gold; when it takes a hit, it can be so searingly painful that recovery becomes a slow and groggy process. (Item #5)   Here’s how eight companies successfully handled threats to their corporate reputations. (Item #6)

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