Wednesday, April 5, 2017

Communication in the Digital Post-Truth Era

April 5, 2017 - The Oxford Dictionaries recently named "post-truth" as their international word of the year. What does this mean for communication, crisis communication and reputation in this post-truth era? How has crisis communication changed and, interestingly, how has it not? While there are challenges, most experts agree that the basic principles of communicating in a crisis are still important. Read on and see what you think... have you changed the way you're handling crisis communication today?

The real challenge for communicators are the longer-term, structural trends around the democratization of publishing and real-time hyper-connectivity. (Item #1)   The term "fake news" has been made popular in the past six months, but it's always been around; how do you protect yourself? (Item #2)   When it comes to communicating in a crisis, hope is not a strategy. (Item #3)

It is tempting in a communications crisis for a firm to shut up shop and proffer little or no comment, or worse still, to attempt to misinform the public in order to save face. (Item #4)   Crisis communication is changing, but its principles remain the same. (Item #5)   What's different about navigating crisis communications in today's environment. (Item #6)

For the full issue, click here.

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